Cerisha Naicker: A Journey of Purpose and Inspiration

Building a Career on Purpose

Cerisha Naicker, the director of DigitalProductions and producer of the Get Real Talk Show, has dedicated her professional life to telling stories that resonate and inspire. Digital Productions stands out as a dynamic video and photography company, focusing on the wedding industry and corporate events. The Get Real Talk Show, a proudly KZN production, provides a platform for extraordinary individuals and celebrities to share their motivational stories.

The Creative Force Behind Digital Productions

With over 13 years of experience in visual storytelling, Cerisha has continually refined her craft. Digital Productions was founded in 2011 by her husband, and she joined a year later, driven by the conviction that every company has a unique story worth telling. For Cerisha, creativity and purpose are inseparable. She partners with ambitious companies to craft compelling video content that showcases their brands and highlights their unique skills to clients.

Launching the Get Real Talk Show

Six years after joining Digital Productions, Cerisha seized the opportunity to produce the Get Real Talk Show. This venture allowed her to connect with remarkable personalities whose experiences have deeply influenced her perspective on life and business. Cerisha finds each episode a reminder of her mission: to spotlight inspiring individuals—entrepreneurs, artists, and community changemakers—making a significant impact. For her, the show is not just entertainment, but a means of empowerment through storytelling.

Building a Vision

Cerisha’s ambitions have evolved with her experiences. Reflecting on her journey, she notes that the definition of ‘dream’ changed as she matured. While she was a high-achieving student, her aspirations centred on success and financial independence. Her passion for film, particularly Bollywood cinema, has shaped her creative direction, inspiring her to infuse cinematic flair into both bridal and corporate event videos.

Among her sources of inspiration, Cerisha credits her husband most. His constant encouragement and belief in her abilities have motivated her, especially during stressful times. His support drives her to strive for continuous improvement in both her personal and professional life.

Overcoming Challenges

Cerisha’s rise in the industry was marked by challenges, particularly as a young woman seeking credibility in a male-dominated field. She recalls feeling underestimated due to her age. At events with large guest lists, she sometimes faced scepticism about her role behind the camera. Despite initial discomfort, Cerisha grew stronger and more confident, embracing every challenge as an opportunity for growth.

Her success is attributed to dedication and a hands-on leadership style. Cerisha is present at weddings, shoots, and interviews, often seen wielding a camera or gimbal to create cinematic content. She values personal engagement with clients, building trust and remaining the face of her company. Her achievements include winning the Margaret Hirsch Women in Business Award for the Umhlanga region and a nomination for the Influential Woman Award.

Inspiring Future Generations

Cerisha encourages young women entering the business world to persist in pursuing their dreams. She advocates for passion-driven careers, believing that genuine enthusiasm leads to both fulfilment and financial success. Cerisha emphasises hard work, giving one’s best effort, and the importance of kindness—a value instilled by her mother. She urges others to strive to be the best person they can be, regardless of their environment.

Looking to the Future

With clear ambitions, Cerisha aims to expand Digital Productions and continually push creative boundaries. She is committed to innovation and lifelong learning, seeking new ways to distinguish her company in a competitive field.

Despite her busy professional life, Cerisha prioritises family and personal balance. She enjoys walking along the promenade with her husband and cherishes time spent with her niece and nephew, whose presence brings her joy and helps her stay grounded.

A Testament to Resilience and Self-Belief

Cerisha’s journey exemplifies the power of resilience and self-belief. She highlights the importance of showing up, even when faced with doubt, and asserts that confidence is built through daily dedication to one’s passion, regardless of the obstacles encountered.