Janice Chetty

Janice Chetty has always been driven by a sense of purpose and a belief in the power of self-determination. “When I was six years old, I was playing Monopoly outside, throwing the money in the air, and saying, ‘I’m going to be my own boss,’” she laughs. “My dad still has that video. That dream never left me.” Today, Janice is the owner of Dynamic Outlook, a training and recruitment agency, and the founder of Billing for Doctors, a medical billing company. She also runs Miriam’s Mission, a non-profit organisation founded in memory of her grandmother, which focuses on empowering young people through skills development.

Her journey has been shaped by a passion for helping others. “I have always believed that if you have a skill, you must share it,” Janice says. “I’m an accountant by trade and a qualified teacher. Those two qualifications have allowed me to merge my love for numbers with my love for teaching.”

That passion led to the creation of her Futurepreneur programme, which equips children with basic business
and entrepreneurship skills. “When I was studying my postgraduate teaching qualification, my research showed there was a major gap in practical skills for young people,” she explains. “If you teach a child entrepreneurship, they can start a business, hire others, and that creates employment. It helps grow the economy.”

The programme caters to different age groups, teaching older students how to work with budgets and cash flow, while introducing younger learners to business concepts through interactive games. “I wanted it to be fun and engaging,” she adds. “It’s not just about teaching numbers. It’s about planting seeds of confidence and possibility.”

FROM REDUNDANCY TO REINVENTION
Janice’s entrepreneurial story began in 2021. When Covid hit, Janice was retrenched, which she saw as
a new beginning. “I took my Provident Fund and unemployment money and started my recruitment
agency from my bedroom. People told me I was crazy,” she admits. “But I told myself, I’m going to do this.”
Armed with a notebook full of numbers, she began cold calling companies and sending emails. Within a year, Dynamic Outlook had grown into a respected name in logistics and manufacturing recruitment, winning over national clients. “When I first started calling big companies, I had to prove myself, I would say, give me one chance, let me place one person, and you’ll see what I can do. And it worked.”

Her story caught the attention of the media. “In 2022, I appeared in the press for the first time,” she says
proudly. “A public relations consultant promoted my journey, and soon after, I was invited to be a judge at
the Women of Substance Awards. I couldn’t believe it, I thought I’d be nominated, not judging!”In November 2023, Janice graced the cover of Get It Umhlanga Ballito magazine. “That was another proud
moment,” she says. “It showed me that people were recognising the hard work and purpose behind what I do.”

A LIFE OF PURPOSE AND PERSEVERANCE
For Janice, success is not measured by profit alone. “My purpose is to serve,” she says. “Even as a leader, I believe in serving my team. A good leader uplifts others.” Through Miriam’s Mission, she has used her business network to make a tangible difference in her community. “One of my clients manufactures school shoes, and I got them to donate hundreds of pairs to underprivileged schools,” she explains. “I would also go to schools in Phoenix to teach basic computer skills and get my clients to donate old computers and stationery.”

Her personal brand, Lady of Purpose, was born out of this balance between business and giving back. She
admits with a smile, “Before I got retrenched, I used to tell my colleagues, I’ll be a lady of leisure with a purpose. But after Covid, I realised life is about using what God has blessed you with to serve others."

The journey has not been without challenges. “When you start a business from scratch, there will always be
negativity around you,” Janice reflects. “But I learned that if you believe in yourself, you can prove people wrong.”

Her persistence extends to her newest venture, Billing for Doctors, a medical billing company she founded
last year. “It’s a different industry, and getting clients is harder. It took me a full year to sign my first client, but now I have six. The key is consistency and persistence.” Janice believes that if you don’t believe in yourself, nobody else will. She says firmly, “When you walk into a room, people can sense if you doubt yourself. Confidence opens doors.”

As a woman in business, she acknowledges that gender biases still exist. “Sometimes men don’t take you
seriously,” she notes. “But women work just as hard and achieve just as much. I’ve learned to stand firm and show that capability is not defined by gender.”Her advice to other women is simple. “Have a vision
board,” she urges. “I’m big on manifestation. If you can see it in your mind, you can hold it in your hand.
Consistency, vision, and belief will take you where you need to go.”

FINDING BALANCE AND STRENGTH
Despite managing multiple businesses and a non-profit, Janice prioritises balance and well-being. “Last year, I started an exercise journey,” she says. “I hired a personal trainer, joined a gym, and changed my lifestyle. Now I train four times a week and plan to enter the High Rocks Challenge next year.” Beyond the gym, she finds peace in nature. “The beach is my happy place,” she says. “Walking along the promenade clears my mind. That’s where I find my balance.”

Through it all, Janice remains grounded. “Everything I do, business, teaching, community work, all ties back to one thing: purpose,” she says. “My journey has taught me that success is not just about what you achieve, but how you use those achievements to uplift others.