Leading with Vision: The Story of Seshmi Holloway and JRS Solutions

Introduction

Seshmi Holloway, the managing director of JRS Solutions, leads a company specialising in electronic security solutions. The company’s core services include access control, CCTV, information and communication technology (ICT) infrastructure, and port automation. With over 16 years of industry experience, JRS Solutions has established itself as a prominent player, representing an internationally recognised company at the ports of Durban and Port Elizabeth.

Innovating Port Automation

“Our port automation solutions focus on access control for trucks entering the terminals,” explains Seshmi. JRS Solutions is responsible for maintaining and supporting the automation systems that regulate these entries, ensuring efficient and secure operations at major port terminals.

Entrepreneurial Journey

Seshmi’s path into electronic security was unplanned. As a mother of three, she began her entrepreneurial journey by selling stationery, seeking the flexibility to balance work and family life. As the business grew beyond her initial expertise, she decided to partner with her husband, an electronics engineer. Together, they expanded and marketed the business, with Seshmi quickly adapting and learning about electronics, CCTV, surveillance, and access control.

Entering a male-dominated industry was daunting, but Seshmi’s perseverance enabled her to thrive. She navigated the complexities of the ICT sector, attended site meetings, and learned the technical aspects of the business. “It was a steep learning curve, but I’ve always believed that if you work hard enough and stay focused, you can overcome challenges,” she shares.

A Vision for Impact

Building a business with lasting impact has always been Seshmi’s goal. The company name, JRS Solutions, is deeply personal, as it is an acronym derived from her three children: Joshua, Rebecca, and Samuel. “The business is a legacy for them,” she explains. “I want it to make a significant impact not only in the economy but also in the lives of people. It’s not just about creating jobs, but about empowering people.”

Samuel, Seshmi’s son, who recently completed a computer science degree, has joined the business, bringing innovation and new perspectives. “He’s helping us expand and stretch our thinking, which is exciting,” Seshmi says with pride. “It’s great to see the next generation involved and contributing to the company’s growth.”

Supporting Other Entrepreneurs

In addition to running JRS Solutions, Seshmi is passionate about supporting other entrepreneurs. She has participated in several enterprise development programmes, including those focused on supply chain development and quality management. She credits outstanding mentors for shaping her growth as both a person and a business leader, experiences that have elevated the business to new heights.

Global Aspirations

Under Seshmi’s leadership, JRS Solutions has grown into a recognised player in electronic security. Two years ago, the company transitioned from a small and medium enterprise to a qualifying small enterprise and has maintained its ISO 9001 certification for the past ten years. The company has been featured in industry publications and recognised for achievements, including a successful exit from an investment programme with Edge Growth through Engen, where they paid off their loan and benefited from the investment.

Additionally, JRS Solutions was named Best IT Solutions Company by the Durban University of Technology’s Centre for Software Engineering (DUT CSE). Seshmi mentors entrepreneurs in DUT’s incubation programme, sharing her expertise in quality management systems and financial management. “It’s incredibly fulfilling to be able to teach others and share what I’ve learned over the years,” she says.

The Power of Perseverance

Running a business has its challenges. One of the biggest hurdles Seshmi faced was attracting investment and loans, especially during periods of tight working capital. “But over time, we built the business to a point where we could attract the necessary capital, and compliance played a key role in this. You need to be disciplined about things like VAT, taxes, and ensuring that your financial systems are in order,” she emphasises. “Without financial discipline, it’s impossible to grow a business. And that was one of our greatest achievements; becoming a compliant company.”

Thanks to this discipline, JRS Solutions received grants from Invcuvest for the past five years. “If it wasn’t for them, we wouldn’t be where we are today,” Seshmi adds. She also candidly discusses her personal challenges, such as battling self-doubt and imposter syndrome. “I’ve struggled with fear of failure and not knowing enough, but what keeps me going is knowing that failure isn’t the end. It’s a stepping stone. Every failure teaches you something.”

Looking Ahead

Seshmi is focused on expanding JRS Solutions beyond South Africa and into Africa. “The goal is to become a hub for Africa, manufacturing export-ready products and making a global impact,” she explains. “We’re already representing an international company in Europe, and now we want to take it further.”

Advice for Young Entrepreneurs

When asked for advice for young entrepreneurs, Seshmi is clear: “Don’t let fear silence your purpose. Don’t let insecurities or doubts stop you from pursuing your passion. Find what you love and do it to the best of your ability. And never give up. We all can bounce back from failure.”

Balancing Work and Life

Balancing work, family, and personal life is a continual challenge. “Life is hectic. I have children, a business, and I’m involved in various community and church activities. But finding time for reflection and prioritising self-care is essential,” Seshmi explains. “For young mothers, I’d advise you to take the time to attend those school events, spend time with your children, and enjoy those precious moments. Time flies, and you don’t want to miss them.”

Embracing Authenticity

Seshmi believes that each entrepreneur’s journey is unique and worth celebrating. “In a world where social media often pressures us to conform to a certain image, it’s important to embrace our authenticity,” she concludes. “We are all making a difference in our own way.”